Consider establishing marketing objectives for your next campaign by thinking about your goals.

Are you trying to increase brand awareness by a specific percentage? Do you want to generate high-quality leads for your sales force? Do you want to improve morale of your sales force? Or do you want to increase sales by a specific percentage within a certain time frame?

Once the campaign is underway, begin tracking results. Conduct a few preliminary studies a few weeks into the campaign to measure results, but don't expect these to be final. In most cases, you should give your campaign at least 12 months to realize final results. Ideally, your target expectations may be realized sooner, which would be the result of a well planned and well-executed marketing strategy.

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